Breaking News, Trends, Gossip And More

It is interesting to see what criteria app developers are using to judge how successful their iPhone app are. Brian Akaka, founder of Appular disclosed his criteria. The answer is a mixture of rave reviews in the media; user feedback; and a rating on the iTunes app store itself.

As Appular points out, there are already over 100,000 apps in the App Store and that number is growing daily. So Appular specialises in working with developers to create a marketing strategy that will maximise the visibility of their apps.

As Akaka says, “It has become increasingly challenging for developers to differentiate their apps from thousands of others. So what does he do? He contacts GoMo News for a start.

Akaka is particularly keen to pump up the success of Crosswords. No prizes for guessing what this app does.

It’s the app for crossword fans to get their fix where ever they are, apparently. The app costs $9.99, and has received a 4.5 rating in iTunes with over 1,700 reviews.

“For it to be so popular – at that price point – you know that this app is well executed,” Akaka enthuses. The app is obviously US orientated because it provides players with access to puzzles from US publications such as Boston Globe, Village Voice, Wall St Journal, and the New York Times Classic.

It’s purportedly received rave reviews from Wired’s Charlie Sorrel and Daring Fireball’s John Gruber. If you go onto the Appular site, you can win a $25 iTunes voucher for coming up with an interesting use for Simplenote.

Big marketing budget, huh?

The last app being promoted is an iPhone version of the game, Urban Rivals. This is reportedly a popular online trading card game with over 7 million registered users and 50,000 daily plays.

Related posts:

1. nexus one google phone Will Nexus One Google Phone Challenge the iPhone? I Doubt It It seems like every three – four months there is a new smart phone that comes out that is debated as the iPhone killer. A few months ago I wrote a post about the Verizon Droid and its commercials claiming that everything the iPhone doesn’t [...]...
2. droid phone reviews Droid Phone Reviews, The Droid Motorola, presented on Wednesday 6 November and is available from Verizon, is the latest smartphone based on Google’s Android operating system, designed as phones as progressive as a PC. It is the choicest phone built with the modern 2.0 version of Android, and Google principal phone from Verizon, which has been [...]...
3. First iPhone-Controlled Quadricopter Drone Need to control your personal predator drone behind enemy lines? Now, there’s an app for that. Check out the Break iPhone app while you’re at it. ...
4. Britney Spears To Promote Candie’s Brand For Another Year Candie’s announced today that it renewed its partnership with pop star Britney Spears to promote the company’s brand for another year. Available exclusively at Kohl’s department stores, Spears will appear in Candie’s marketing campaigns throughout 2010. During 2009, Candie’s saw sales surge with Britney Spears as the face of the brand. Among promotions were ads during [...]...
5. yowza Yowza: atramentous Friday Coupons! innumerable York: Yowza: somber Friday Coupans: Yowza!! suppose announced Toys R’ Us, Babies R’ Us, Robbins Brothers, relevance hall besides ULTA fairness Stores, coal Friday Coupons. Yowza is a a animated emblematic coupon service/iphone app. The company uttered esteem a darkness that its coupons leave epitomize available on the Android platform, [...]...

Comments are closed.