Well, this surely isn’t going to help his ratings.  After a pretty nasty late-night brawl between Jay Leno and Conan O’Brien last month which resulted in the Peacock network booting out O’Brien after only a few months on air with the “Tonight Show,” while seeing Leno back in his original timeslot.  Now, Leno is supposedly taking a dig at his former rival in his new promo commercials.

One new spot sees the salt-and-peppered one driving down a highway to the Beatles’ tune “Get Back” while a 10 sticker slowly flies off his car to reveal 11:35.  The second spot simply shows Leno in front of an excited studio audience, also to the tune of the Beatles’ song. 

Despite Leno’s enthusiasm in returning to his old job, many late-night viewers have been turned off by the entire fiasco between Leno and O’Brien.  Many fans with Team Coco believed that the ginger-haired one wasn’t given enough of a chance to settle in to his new late-time job.  At the same time, Leno’s 10:00 show ratings were failing as well, but for NBC it was in with the old, and out with the new, as they waved good-bye to O’Brien and settled on taking their best bets with the return of Leno as their number one late-night guy.

Meanwhile, a TVGuide.com poll reveals that a whopping 69% of viewers won’t be tuning in to see Leno crack his jokes at 11:35 PM.  Only 15 percent of those polled said they will continue to watch Leno once he returns after the end of the broadcasting of the Olympics on March 1.