Paris Hilton has put her brand on everything from perfumes to hair extensions. Now the famed heiress is focusing on hair again, with a new line of hair styling products.

Hilton was joined by sister Nicky Hilton and boyfriend Dough Reinhardt at the launch of her hair product line. The line includes the “Celebrity Styler” and the “Ultimate Styling Brush.”

The “Celebrity Styler” is an all-in-one styling product which promises that it can straighten, smooth, and curl. It has a rotating cylinder and a digital keypad to control the heat temperature. It even includes automatic shut-off, a feature Hilton has most likely needed in the past.

The “Ultimate Brush” promises to dry faster, lift better, and makes straightening easier. The products are available at Paris Hilton’s Celebrity Styler website. The “Celebrity Styler” costs .99, while the brush sells for .99.