This poster would make a lot more sense with a big old dollar sign on it.
And the money (numbers from Variety):
| 1. Twilight Saga: New Moon, The | $140,700,000 |
1. “The Twilight Saga: New Moon” $140,740,000
2. “The Blind Side” $34,510,000
3. “2012″ $26,500,000
4. “Planet 51″ $12,600,000
5 . “Disney’s A Christmas Carol” $12,230,000
(Note: These numbers won’t be final until tomorrow, so don’t be surprised if numbers 4 and 5 switch places. This information is surely only of interest to inveterate gamblers who might have had money on the top 5 for this weekend.)
Well, we’ve all heard by now about “New Moon’s” huge opening day. But it’s whole weekend wasn’t too bad either–the second “Twilight” installment overtook “Pirates of the Caribbean: Dead Man’s Chest” for third place on the all-time best opening weekend list, ranking only behind #1 “The Dark Knight” and #2 “Spider-Man 3.” It should be noted, however, that “New Moon” was made for about one percent of what it cost to make those other movies, so perhaps some economist will be able to eventually figure out whether this is the most profitable opening weekend of all time for a movie.
“New Moon” also effectively disproved the old axiom that only a movie that is targeted at general audiences or young male audiences can be a huge success. “New Moon’s” audience was 80% female. To bolster that point, the number two movie, “The Blind Side” had a 59% female audience. The based on a true story football movie also did very well, managing to survive the “New Moon” onslaught. In fact, Variety says that the two movies together produced the second best weekend in terms of tickets sold (”The Dark Knight” holds down the number one spot in that area).
As for the rest of the top five, well, they survived. “A Christmas Carol” continues to hang on–just barely. I still stand by my belief that Disney opened this movie way too early.
“Precious” continues to expand its number of theaters, and is doing well. “Broken Embraces,” Pedro Almodovar’s latest had a solid opening in two NYC theaters, taking in $107,597. “The Fantastic Mr. Fox” has continued to excel in its safety net NYC/LA four locations, but will go nationwide on Wednesday–which will be challenging.
This week? Well, Thanksgiving, “The Road,” and recovery from “New Moon” mania.
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